Investor meetings, and what each one costs to produce.
The change
Since we added a dedicated caller
The journey
From impression to booked meeting
Every stage of the funnel across the full campaign, with the conversion from the step above.
Who is coming through
Investor quality
Self-reported on the lead form, before any call takes place.
The advertising
Ad performance
| Creative | Spend | Leads |
Cost per lead | Click rate | Share of spend |
|---|
Attendance
Show rate
Of the meetings whose time has already passed, how many were attended. Only counts meetings where someone recorded what happened.
Which creative works
Where the meetings actually come from
A creative can look healthy on cost per lead and still produce no meetings. This sets each one's share of leads against its share of booked meetings.
| Creative | Leads | Share of leads |
Meetings | Share of meetings | Meetings per 100 leads |
|---|
Day by day
Daily lead volume
Leads that day, counted by Meta on the day the form was submitted